About Chi Chi
If we had to summarize Chi Chi in three words, we’d say that it’s playful, vibrant, and flirtatious. Designed for femme fatales and Insta-baddies, this fashion retailer is best known for its wedding collection and array of cocktail dresses. It’s a party mix of sequins, faux fur, ruffles, and asymmetrical cuts—what’s not to love?
Headlined by Hello Magazine, Metro, and Brides magazine, Chi Chi clothing has been popularized for its larger-than-life wedding collection and modern-style fits. Their designs are usually recommended as a cost-effective alternative to celebrity-owned gowns, such as those fashioned by Kate Middleton and Jessica Wright. Of course, it should come as no surprise that they boast over 256k followers on Instagram.
Despite the hype, is Chi one letter away from chic, or is it just another chi-chi retailer that’s overly pretentious in design? Keep reading, as this Chi Chi clothing review will provide a comprehensive view of the brand, its products, customer ratings, promotions, and more to help you decide if they’re worth checking out.
Overview of Chi Chi
A promising football career usually entails pathways in sports shoe manufacturing, performance wear, or dietary supplements. For brothers Daniel and Gio Najar, they decided to swap their athletic ventures with women’s fashion instead. Founded in 2010 in London, England, the Chi Chi clothing boutique humbly began selling dresses, bags, and pretty-pink stilettos at a reasonable price.
In the years to come, Chi Chi has expanded its business model to include diverse marketing and inclusive dress sizing. The brand states that they value sustainability, as they implement several green-led initiatives including the use of recyclable bags and eco-friendly fabrics. In 2018, Chi Chi took the House of Lords Modern Slavery Pledge to help ensure ethical labor practices.
In an inspiring quote left by the brand, Chi Chi states that their clothing collection is designed to empower women of all shapes and sizes. “Our collections are truly eye catching, creating a sense of individual style along with the promise that when you wear a Chi Chi dress, you will never be far from fabulous. We pride ourselves on exclusive, vibrant and expressive styles and are unique in both product and service.”
Before we get into this Chi Chi clothing review, let’s go over some initial highlights.
- A broad selection of women’s clothing to choose from
- Implements some sustainable initiatives
- Offers Afterpay and Klarna as alternative payment options
- Provides inclusive dress sizes
- Free worldwide delivery for purchases over $135 or more
When I think of Chi Chi clothing, I picture New Year’s Eve parties, aesthetically pleasing Instagram feeds, and photo-ops located in Soho, Paris, and Los Angeles. In short, this fashion retailer is nothing short of glam, glitz, and sparkling sequins. It’s the kind of brand to opt for if you love being the center of attention, as their collection boasts a wide selection of faux fur coats and tulle skirts.
As we mentioned before, Chi Chi is known for its wedding edit, as customers can find bridal gowns and bridesmaid dresses in various silhouettes and colors. And don’t worry; if you’re listed as a guest during that special event, they’ve got fits suited for ceremony and reception.
Looking to elevate your wardrobe? This Chi Chi clothing review will spotlight a few of our favs for customers to compare. Trust us, it’ll be hard to say no to any of these top-notch best-sellers.
Chi Chi Review
Chi Chi’s clothing collection is anything but limited. They’ve got hundreds of styles to choose from, including sweaters, skirts, coats, loungewear, jumpsuits, and more. To keep things short, this Chi Chi clothing review will only highlight some of their best-sellers down below.
Chi Chi Ruffle Floral Print Midi Dress in Burgundy Review
Romantic in design, the Ruffle Floral Print Midi Dress in Burgundy deserves to be worn at an upscale soiree. This dazzling number features a pleated skirt, a square neckline, and ruffled sleeves to keep things flirty and fun. It’s speckled with roses and pink peonies, which makes this an ideal garden party dress. Made out of 100% polyester, this Chi Chi beauty is definitely breathable during the warm season.
While it’s offered in multi-color and blue, we suggest sticking to the Ruffle Floral Print Midi Dress in Burgundy for a sultry look. In terms of styling tips, a pair of open-toe stilettos and a cute little clutch bag will do wonders in elevating your ensemble. Currently, this summer-appropriate number retails for $145.
Chi Chi V Neck Floral Print Midi Skater Dress in Navy Review
Not a fan of plunge necklines and scandalous silhouettes? If so, then I’m sure that the V Neck Floral Print Midi Skater Dress in Navy is right up your alley. Conservative in shape, this cocktail gown comes with a modest cut from top to bottom. More often than not, old-fashioned designs usually get a bad rep for being boring—but not this dress. It features a stunning floral pattern, a flared skirt, and box pleats for a touch of drama.
This is the perfect number to wear if you’re attending a family party or a wedding. For those in the mood for a bit of spice, we recommend pairing the $139 V Neck Floral Print Midi Skater Dress in Navy with black ribbon stilettos and chandelier earrings to top it off.
Chi Chi Peplum Embroidered Lace Bodycon Dress in Berry Review
I’m getting some serious flower goddess vibes from the Peplum Embroidered Lace Bodycon Dress in Berry. It’s definitely the kind of design that you’d want to twirl around in, as this stunning number comes with transparent chiffon laced with cherry blossoms. Don’t worry; it’s not totally see-through, as the gown keeps things conservative by placing opaque fabric from top to mid-thigh.
Trendsetters can also get this gown in pink, blue, and emerald green. Cinched in with a contrasting belt, the $232 Peplum Embroidered Lace Bodycon Dress in Berry is practically made for brunch spot photoshoots and Instagram posts located in a foreign location. It’s worth noting that you can get this on sale for only $158.
Chi Chi One Shoulder Balloon Sleeve Jumpsuit in Black Review
The One Shoulder Balloon Sleeve Jumpsuit in Black is what femme fatales wear to their sugar daddies’ funerals. Sultry and elegant in silhouette, this flattering jumpsuit is the perfect compromise of lowkey and attention-grabbing. It displays an embellished floral bodice, an off-shoulder puff, and bell-bottom trousers for added flare. Whew, talk about an intimidating number.
If you really want to look frightening, we suggest a pair of pointed stilettos, slicked-back hair, a matching clutch, and diamond earrings for a hint of glitz. In fortunate news, the $145 One Shoulder Balloon Sleeve Jumpsuit in Black is currently on sale for $102.
Chi Chi Plus Size High Waist Colour Block Midi Skirt in Multi Review
The Plus Size High Waist Colour Block Midi Skirt in Multi is something you’d wear at an art exhibition. If anything, it’s an homage to abstract paintings, as the design features an asymmetrical cut of orange, cream, and black. Offered with accordion pleats, this polyester skirt comes with an elasticated waistband fit for food babies.
Want an outfit that’s more winter-appropriate? This Chi Chi clothing review envisions an ensemble composed of a black turtleneck, a bathrobe-style wool coat, and knee-high boots. We’re awarding bonus points if you decide to add a neck scarf as a complimentary accessory. Regarding price, the Plus Size High Waist Colour Block Midi Skirt in Multi sells for $78 instead of its $111 markup.
Chi Chi One Shoulder Puff Sleeve Jumpsuit in Berry Review
The One Shoulder Puff Sleeve Jumpsuit in Berry is just *chef’s kiss.* Designed to be ultra-flattering, this one-piece comes with a puffed sleeve, a sweetheart neckline, a cinched belt, and tapered trousers to help elongate the legs. Currently, it’s only offered in merlot red—which is perfect for wine-dine events or New Year’s Eve parties.
I can imagine someone wearing the One Shoulder Puff Sleeve Jumpsuit in Berry to a fancy Italian restaurant or at an upscale bar that offers a picturesque view of Florence. *Sigh*, a girl can only dream. If you want to turn this fantasy into a reality, this $148 jumpsuit is on sale for only $104.
Who Is Chi Chi For?
It goes without saying that Chi Chi clothing is for the fashionably inclined. If you’re looking to elevate your style, this online retailer is home to hundreds of trendy looks. They’re unapologetic when it comes to implementing sequins, daring cuts, ruffles, and faux fur into their collection.
With that in mind, Chi Chi is definitely not for the faint of heart. Basically, if you can get behind aesthetics fashioned by Emily in Paris, I’m sure you’ll find this brand suitable to your style.
I won’t say that Chi Chi is the most affordable fashion retailer out there, but you can find a decent selection of clothing at a reasonable price. For instance, most of their dresses cost around $100.
Chi Chi Reviews: What Do Customers Think?
Chi Chi’s clothing catalog definitely looks promising, but what do trendsetters have to say about this fashion retailer? We scoured the internet to see how this brand fares in terms of product quality, shipping, and customer feedback. Unfortunately, we found a backlog of mixed reviews. This includes those posted on external sources like:
- Trustpilot: 4,172 reviews with 3.7/5 stars
- Reviews.io: 41 ratings with 1.8/5 stars
- Feefo: 889 reviews with 3.8/5 stars
In positive news, most reviewers agree that Chi Chi delivered on style, design, and quality. Others reported satisfactory experiences with the brand’s customer service regarding returns, shipping, and ordering. Of course, we’ll let the buyers do all the talking.
“One of the best online clothing stores. Quality of the dresses are really high and designs are modern and chic. Will be ordering much more in the future,” one Trustpilot reviewer wrote.
“Fab service, fast and safe delivery,” one user on Feefo shared. “I was a little apprehensive about ordering this dress online but it looks incredible and the material feels lovely.”
Some independent blogs, such as Lipstick, Lettuce, and Lycra, also left a commendable review of Chi Chi dresses. This is specifically towards the Jemma gown, which proved to be well-tailored, gorgeous in design, and ultimately well worth the purchase.
“I think the Chi Chi London size chart, for this dress at least, runs EXACTLY to size. The dress fits perfectly. The bodice is just the right side of snug so it hugs the torso and then has that amazing full midi length skirt,” reads a statement made by Lipstick, Lettuce, and Lycra.
Since Chi Chi is known for its wedding collection, we tried to find forums that critiqued their bridal gowns. According to Weddingbee.com, a good amount of customers were happy with the quality of their dresses. They were simplistic, flattering, and seemingly true to the picture.
This Chi Chi clothing review also discovered some comments from buyers who were unsatisfied with the construction of their designs. But, in good news, the brand is relatively active in addressing complaints online.
Is Chi Chi Worth It?
As far as indie designer brands go, Chi Chi blends well with today’s Instagram trends. I can definitely picture influencers like Kim Kardashian and Zoe Sugg rocking their clothes—and it already bodes well that they boast a significant following on the platform as well.
Within their flawless catalogue, shoppers can find inclusive dress sizes, elegant designs, and even cute outfits for girls. If you’re looking to dress your mini-me in matching attire, this is the place for you. Additionally, Chi Chi has been actively implementing important sustainability measures.
Unfortunately, there are no stores where you can physically try on their clothes, but the brand does offer free returns within the UK and the items are quite affordable. It also provides complimentary worldwide shipping, and some promotions that we’ll get into in the next section. All in all, this Chi Chi clothing review gives the brand two thumbs up!
Chi Chi Promotions & Discounts
This Chi Chi clothing review found out that they have a sale outlet, in which select designs are offered at a discounted price. In addition, students can receive 15% off thanks to the brand’s partnership with Student Beans. Lastly, customers can sign up for their newsletter to get a 10% discount.
Where to Buy Chi Chi
Looking to buy a cocktail dress for a special event? Customers can visit chichiclothing.com to see what they have in store. You can also find them at select retailers, including:
- The Bay
Who owns Chi Chi?
Chi Chi is owned by brothers Daniel and Gio Najar.
Where is Chi Chi made?
Chi Chi’s headquarters are based in the United Kingdom. Unfortunately, their manufacturing locations are kept under lock and key.
Does Chi Chi ship internationally?
Yes! Chi Chi ships to several countries, including Australia and Germany.
What is Chi Chi’s Shipping Policy?
This Chi Chi clothing review is happy to report that they offer free shipping on orders that total $135 or more. Anything below this amount is charged a flat fee of $5. They also provide other delivery options, including Next Day and Saturday shipping. In terms of wait times, it typically takes 5 to 7 business days for packages to arrive. To help keep tabs on your purchase, the brand will issue a tracking number alongside a confirmation email.
What is Chi Chi’s Return Policy?
Chi Chi offers a 28-day window for customers to send back their unused products. Unfortunately, they do not provide free returns for UK-based orders during Black Friday. On top of that, international purchases made in select countries are considered exempt from their policy due to COVID-19 complications.
Currently, they are extending their window for the holidays, as “any orders placed from 1st December to the 24th of December 2021 will have until the 31st of January 2022 to return their items.”
It’s worth noting that pierced jewelry and swimwear with missing hygiene seals cannot be returned. To initiate this process, customers must access the return portal located on their website.