About Roxy
When Quiksilver decided to start a women’s line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn’t drummed up nearly the notoriety nor the community that guys had long enjoyed.
But great ideas always take some guts. And the company saw the untapped women’s surf market as a huge opportunity. Turns out they were right.
Like all things Quiksilver, Roxy was born in the water; initially a swimwear line, it debuted in late summer 1990 to immediate success. By the next year, a Roxy sportswear line was introduced, and that too prospered, with sales of over $1 million.
1992 saw continued expansion of the brand with a new denim line and key snowwear pieces. The fact that Roxy was a women’s line offered by an authentic surf brand made it intriguing for both retailers and girls alike. It was the first of its kind on the market, and soon after, the other surf brands followed.
Overview of Roxy
By 1993, Roxy was on a serious roll. The ever-popular Roxy logo was born, a heart-shaped crest adapted from the recognizable Quiksilver logo. The brand’s popularity was growing, as was its staff. And then one afternoon in Hawaii, as legend has it, the Roxy crew was sitting on a beach watching the surf when they came up with the idea of the women’s board short.
Offering fit and flexibility while still managing to be feminine, the women’s boardshort was an innovation that forever changed the women’s surf market. It was also the perfect example of what the Roxy brand had originally set out to be, in the words of Quiksilver’s 1990 Annual Report: “Fun, Bold, Athletic, Daring and Classy”. The boardshort became a huge trend. Roxy, and women’s surfing along with it, was suddenly the next big thing.
1994 marks another major milestone for Roxy: Lisa Andersen, then the reigning ASP Female World Champion, became the first member of the Roxy team. Lisa went on to win three more world titles, and along with them, crossover mass-market fame.
She is considered by many to be the most influential surfer in the history of women’s surfing, and her contributions to the Roxy brand and the team continue to play a key role in Roxy’s success. Under her guidance, the Boardrider’s Team has grown into the most respected and accomplished pro team in women’s surfing.
Current team members include: Megan Abubo, Chelsea Georgeson, Veronica Kay, Kassia Meador, Kula Barbieto, ‘tween surfing phenom Carissa Moore, and reigning world champ Sofia Mulanovich.
A Roxy-branded professional event was a natural progression from team sponsorship, and thus the first annual Quiksilver/Roxy Women’s Pro Surfing event was born. It took place in winter 1995 on Sunset Beach, Oahu’s North Shore. Ten years later, the Roxy Pro Hawaii remains one of the most prestigious and exciting ASP World Championship surf events of the year.
The success of this event led to other Roxy competitions, including: the Roxy Pro Fiji, the Roxy Pro Gold Coast (Australia), and the Roxy Jam UK, all ASP World Championship Tour events; the Roxy Pro Women’s Surf Festival (Australia), one of the biggest World Qualifying Series events on the tour; and a series of amateur surf contests for young surfers the world over. With such substantial event sponsorship and an ever-expanding team, Roxy is proud to be the largest corporate sponsor of women’s surfing worldwide.
As Roxy’s popularity has grown so has its product line and its audience. Accessories and eyewear joined the mix in 1995; footwear, watches, and Roxy Girl, a line for girls aged 7-16, emerged the following year. Roxy enjoyed its New York Fashion week debut at The Girl’s Rule Show in 1996, the same year the brand was nominated for The “California Rising Star Award” for design innovation and excellence.
A snow line including outerwear and accessories was added in 1997, along with Teenie Wahine, Roxy’s children’s line. 1999 was big, with jewelry, bags, backpacks, travel accessories, skate gear, and Roxy Room, a line of bedding, lamps, and posters. By the end of the ’90’s, Roxy had become the brand for girls everywhere, enjoying mass-market appeal without losing its core audience.
The new millennium has brought an exciting and eclectic evolution of Roxy, with a full line of snowboards introduced in 2003, produced in partnership with industry innovator Mervin Manufacturing; Luna Bay, a Roxy Girl Series, seven young adult fiction novels also released in 2003; a new toddlers’ line in stores Spring of 2005; a soon-to-be-debuted fragrance line; and the imminent arrival of Roxy Ski, a line of skis and boots produced in partnership with Rossignol’s Dynastar brand.
As Roxy’s snow product line has expanded, so have its sponsorship efforts. The Roxy Chicken Jams, a series of all-girls pro snowboarding events, debuted in 2004 in Innsbruck, Austria and Park City, Utah. Roxy’s pro snow team is bigger and bigger too, with recent world-class additions Torah Bright, Alexis Waite and Amber Stackhouse.
Roxy has long been in the media spotlight. After garnering editorial merit from major publications like Lucky, Teen Vogue and In Style in addition to most of the U.S. and international surf and snow publications, it was only a matter of time before Roxy hit prime time. “Surf Girls”, a collaboration of Roxy and MTV Networks, debuted on MTV in 2003 featuring Roxy’s team manager Danielle Beck as host and Roxy team rider Heidi Drazich as a cast member. The series was a hit, and helped to further popularize women’s surfing and Roxy’s part in the sport. The series also gave Roxy two new team riders: Kula Barbieto and Aimee Vogelgesang.
Strong retail presence is key to a strong brand, and Roxy retail stores were the perfect opportunity to showcase the Roxy lifestyle. The first freestanding Roxy store was opened in Hawaii in 1997, and another store followed in 2000 in Southern California’s South Coast Plaza. The Roxy retail chain now features stores all over the world, offering a taste of the Roxy surf lifestyle to girls everywhere.
Strong retail presence is key to a strong brand, and Roxy retail stores were the perfect opportunity to showcase the Roxy lifestyle. The first freestanding Roxy store was opened in Hawaii in 1997, and another store followed in 2000 in Southern California’s South Coast Plaza. The Roxy retail chain now features stores all over the world, offering a taste of the Roxy surf lifestyle to girls everywhere.
Womens Matilda Oversized T-Shirt
Oversized T-Shirt for Women. Features include: Eco-Conscious Fabric: Organic cotton jersey [160 g/m2], Neck: Crew neck, Other Features: Vintage art on chest, Heavy washing for authentic vintage feel..
- Eco-Conscious Fabric: Organic cotton jersey [160 g/m2]
- Neck: Crew neck
- Other Features: Vintage art on chest
- Heavy washing for authentic vintage feel.
- Womens ROXY Love Hipster Bikini Bottoms
Hipster Bikini Bottoms for Women. Features include: Recycled Fabric: Soft, resistant, recycled stretch rib knit fabric, Coverage: Hipster coverage, Rise: Mid rise waist, Slightly higher than classic bottoms that hold you in, Coverage: Supportive coverage, Seamless leg opening to compliment curves, ZZ stitches inside of leg openings to avoid fabric rolling.
Recycled Fabric: Soft, resistant, recycled stretch rib knit fabric
- Coverage: Hipster coverage
- Rise: Mid rise waist
- Slightly higher than classic bottoms that hold you in
- Coverage: Supportive coverage
- Seamless leg opening to compliment curves
- ZZ stitches inside of leg openings to avoid fabric rolling
Womens ROXY Love Elongated Tri Bikini Top
Elongated Tri Bikini Top for Women. Features include: Recycled Fabric: Soft, resistant, recycled stretch rib knit fabric, Shape: Elongated triangle shape, Support: High support, Padding: Removable pads, Straps: Adjustable straps with rings and sliders, Closure: Hook with 3 holes for multiple back lengths, Cup Size: Best suited to cup sizes A/B/C, Print placement may differ from one bikini to another, Shape: Elongated shape to support a fuller bust, Slightly higher side coverage, Seamless plunge neckline for stability and fit, Side boning on bust for reinforced support, Seamless construction to compliment curves, ZZ stitches inside to avoid fabric rolling.
Recycled Fabric: Soft, resistant, recycled stretch rib knit fabric
- Shape: Elongated triangle shape
- Support: High support
- Padding: Removable pads
- Straps: Adjustable straps with rings and sliders
- Closure: Hook with 3 holes for multiple back lengths
- Cup Size: Best suited to cup sizes A/B/C
- Print placement may differ from one bikini to another
- Shape: Elongated shape to support a fuller bust
- Slightly higher side coverage
- Seamless plunge neckline for stability and fit
- Side boning on bust for reinforced support
- Seamless construction to compliment curves
- ZZ stitches inside to avoid fabric rolling
Womens Lekeitio Beach Shorts
Shorts for Women. Features include: Fabric: Cotton [220g/m2], Fit: Mid waist, Fly/Waist: Elastic waist with drawcord, Pockets: Side pockets & back patch pocket, Branding: Side pockets and back patch pocket..
Fabric: Cotton [220g/m2]
- Fit: Mid waist
- Fly/Waist: Elastic waist with drawcord
- Pockets: Side pockets & back patch pocket
- Branding: Side pockets and back patch pocket.
Womens Roxy Love The Sun Ray D-Cup Bra Bikini Top
Solid colourways make this D-Cup bikini top of the ROXY Love Collection a swimwear essential. Offering high support and endless comfort, this sporty top is crafted from durable recycled stretch fabric with an ultra-soft touch. Adjustable straps and a butterfly hook closure ensure the perfect fit.
Fabric: Soft, strong, recycled, resistant & stretch textured rib fabric
- Shape: D-Cup bra shape
- Support: High support
- Padding: Removable pads
- Straps: Adjustable straps with rings and sliders
- Closure: Butterfly hook for a stronger hold and avoid the back opening when moving
- Cup Size: Best suited to cup size D
- Rubber ROXY branding logo
- Feminine-sporty design for versatile wear
- No underwire d cup option for a more natural look
- Strong mesh additional lining on cups and wings to add support and comfort to this style
- Centre front blocked mesh to keep the underwires in place and enhance fit
- Side boning on bust for reinforced support
- Seamless finishing to compliment curves
- ZZ stitches inside to avoid the fabric rolling
FAQ
Where’s my order?
You should receive an order confirmation to your nominated email address at the time you place your order. These can sometimes land in your junk or spam folders. If you haven’t received a confirmation but can see payment was taken, please contact Customer Service so we can investigate.
How do I make changes to my order?
We can update ship to addresses but cannot amend the product on your order. Depending on the order status, we may be able to offer a cancellation for a full refund.
You must move quickly though as the cancellation window is short! Our orders are processed and shipped fast so please call to cancel, do not email.
If your order can’t be cancelled in time and ships out to you, you’re welcome to RTS return it to sender for a full refund.
Can I cancel my order?
You must move quickly though as the cancellation window is short! Our orders are processed and shipped fast so please call to cancel, do not email.
Delivery and Shipping Charges for AU
We are pleased to offer different shipping options to our customers. You are welcome to select any of the options below:
- Standard Authority to leave at $9.99
- Standard Signature Required at $9.99
- Premium Authority to leave at $11.99
A flat rate of $15.00 shipping surcharge will be applied to all bulky items. Bulky items include skateboards, travel bags and surfboard bags.
Authority to leave allows packages to be left at address. If chosen, signature will be required if home, otherwise the parcel will need to be collected at a local post office.
Please note shipping times reflect business days and does not include order fulfilment period.
- Shipping times:
- Metro: 2-4 Days
- Regional: 4-7 Days
Packages should be received within 2-4 working days for metro areas, and between 4-7 days for regional areas. Estimated delivery time for bulky orders is 1-7 days and for regional areas from 7-14 days. A shipping confirmation email will be sent when your order leaves our warehouse. Please note: Fridays, weekends, national / state/ region public holidays and peak periods may affect dispatch and shipping times.
Unless selected otherwise at the billing/shipping page of the check out, our parcels ship authority to leave, so if it is safe to do so, the courier will leave the package in a safe place at your premises. If you do not feel that your package will be safe or know you won’t be home at the time of delivery, please do not nominate the authority to leave as our parcels do not ship with transit cover.
