About HEMA
The HEMA online shop equips its customers with useful items for everyday use. In the “Baby and Child” category, the comprehensive product portfolio includes clothing and toys as well as care products and gifts for the little ones.
When it comes to the topic of kitchen and food, HEMA provides beautiful crockery, useful storage and household appliances that make everyday kitchen life easier. Decorative elements for a cozy living atmosphere and high-quality home textiles ensure a pleasant atmosphere in your own home.
Your own office can be equipped with many useful elements from HEMA, just like the bathroom. The offered articles on the subject of sport and leisure as well as clothing and accessories for men and women round off the portfolio.
How is the HEMA rating composed?
On average, HEMA was rated 2.8 out of 5. Based on 2,715 HEMA experiences. Our editors thoroughly research test reports and opinions from all available sources on the Internet.
These sources are carefully selected by hand and evaluated using stochastic means. experiences.com therefore offers the highest possible validity and can be viewed as a reflection of all HEMA ratings available on the Internet.
HEMA in the test – rating: good
HEMA is a Dutch department store chain that has had many branches in Germany since 2002. The company focuses on low prices. Most of the products are produced exclusively for HEMA.
The company also operates an online shop. The product range extends from children’s toys to clothing and cosmetics. There is also a photo service. If you don’t want to buy online, you can visit one of the numerous branches in Germany.
The shipping costs are relatively cheap, the ordered products can also be picked up in the HEMA branches. The company offers paid customer service. The revocation is very customer-friendly. The newsletter keeps customers informed about products and special offers.
The HEMA offer at a glance:
- wide range of products from the areas of living, toys and clothing
- Fotoservice
- Newsletter
- Cheap Shipping
- Branches in various German cities
- kundenfreundliche Widerruf-Bedingungen
Simple: the website
HEMA’s website appears very simple, unstructured and unprofessional. The categories are not very clear. Customers sometimes have to click through to find the desired product.
It’s easier for me to use the large search field on the start page or the filter in the categories. The product descriptions are spartan. Neither the design nor the structure encourages browsing. Important information in the header is missing.
Links in the footer usually lead to the Dutch shop, which is of course also designed in Dutch and is therefore not legible for German customers. Even if the company’s concept is “inexpensive”, a relaunch of the shop would be urgently needed.
Confusing: the product range
Clothing for children, women and men, toys, cosmetics, decorations and homeware are just some of the products that HEMA sells.
Many products are made exclusively for HEMA. The quality corresponds to the prices. The products are adapted to the Dutch way of life. So, lovers of the Netherlands will find many items here to suit their taste.
Diverse: the payment methods
Customers have the option via PayPal. Visa, Giropay, MasterCard or Sofortüberweisung to pay. This is a good selection that offers customers the opportunity to choose their payment method.
Good: the customer service
HEMA has a fee-based service hotline that can be reached Monday to Friday from 8:30 a.m. to 5:00 p.m. However, many questions are already answered in the FAQ. But you have to be patient to get the answer. The answers are brief and specific.
HEMA offers a customer account in which all data is managed and through which customers can view the order status at any time. However, the customer account is not a must, the purchase can also be made without one.
Fast and inexpensive: Shipping
HEMA dispatches within two working days. If you need the products faster, you can also pick them up in one of the branches. Delivery to packing stations is possible.
The shipping costs are very cheap. These amount to a flat rate of 5 euros. From a purchase value of 15 euros, delivery is even free of charge.
Customer-friendly: the revocation
HEMA has a cancellation period of 14 days. The order can be revoked within this period by e-mail or telephone without giving reasons.
There is also a form that simplifies the process. The return costs do not have to be borne by the customer. There is a return label that can be requested from customer service.
Undefined: Sustainability
HEMA states that it sells sustainable products. However, the link in the online shop leads to a Dutch page in Dutch. For German customers, the sustainability is not really understandable.
HEMA is a member of the Business Social Compliance Initiative, which works to improve working conditions. Nevertheless, about 90 percent of the suppliers are not defined. The product descriptions also contain no information on sustainability or ecology.
Conclusion
HEMA offers a wide range of products from the areas of living, toys, clothing, cosmetics and more. The company focuses on the inexpensive range. Many products are specially manufactured for HEMA.
HEMA claims to offer sustainable products, but this cannot be proven. The website is simple, many links go to the Dutch site, the content of which is unreadable for German customers. HEMA offers many payment methods and good customer service.
The revocation is in accordance with the specifications, but the customer is spared the return costs. In the test by experiences.com, HEMA was able to achieve the grade good.
